wabbott
DIS Veteran
- Joined
- Aug 4, 2021
https://www.msn.com/en-us/money/com...r-many-americans-it-s-now-youtube/ar-BB1mmmvi
What’s on TV? For Many Americans, It’s Now YouTube
People spent nearly 10% of their TV-viewing time watching the service, home to videos by creators like MrBeast
By Sarah Krouse and David Marcelis
May 14, 2024 - 5:30 am EDT
Nearly 10% of the time Americans spent in front of TV screens last month was on YouTube’s flagship smart-TV app, Nielsen data show, a sign of continued transformation of the platform. Once a repository of amateur videos, the service owned by Alphabet’s Google has grown into a streaming behemoth with full-length films, highly produced series, sports highlights and live events.
Today, 150 million people in the U.S.—more than 40% of the population—watch YouTube on connected-TV screens each month, a spokeswoman for the platform said. It has benefited from new features that let viewers shop or chat with one another while watching big events, like a livestream of last month’s Coachella Valley Music and Arts Festival.
Unlike traditional media companies, which have to pay hefty sums upfront for programming that they hope will bring in larger amounts of subscription and advertising revenue, YouTube incentivizes the creation of content by sharing 55% of revenue from ads that run in creators’ long-form content, and 45% of revenue from ads on their short-form videos.
What’s on TV? For Many Americans, It’s Now YouTube
People spent nearly 10% of their TV-viewing time watching the service, home to videos by creators like MrBeast
By Sarah Krouse and David Marcelis
May 14, 2024 - 5:30 am EDT
Nearly 10% of the time Americans spent in front of TV screens last month was on YouTube’s flagship smart-TV app, Nielsen data show, a sign of continued transformation of the platform. Once a repository of amateur videos, the service owned by Alphabet’s Google has grown into a streaming behemoth with full-length films, highly produced series, sports highlights and live events.
Today, 150 million people in the U.S.—more than 40% of the population—watch YouTube on connected-TV screens each month, a spokeswoman for the platform said. It has benefited from new features that let viewers shop or chat with one another while watching big events, like a livestream of last month’s Coachella Valley Music and Arts Festival.
Unlike traditional media companies, which have to pay hefty sums upfront for programming that they hope will bring in larger amounts of subscription and advertising revenue, YouTube incentivizes the creation of content by sharing 55% of revenue from ads that run in creators’ long-form content, and 45% of revenue from ads on their short-form videos.
